We have seen how the combination of science, creativity, and advanced technologies allows us to create unique new generation aromatic solutions.

Understanding approaches to developing complex, sustainable, and emotionally appealing fragrances has become particularly valuable.

The insights we gain open up new opportunities for us to create products that are not just effective, but also leave a strong impression.

We are already seeing how this knowledge can enhance the quality and uniqueness of our formulations.

This visit was further confirmation that innovation and attention to detail are the keys to success.

PR Group is confidently moving forward, implementing the best global practices into its products ✨

Multisensory aroma testing

We tried the latest approaches to testing Givaudan olfactory compositions, where the aroma is perceived comprehensively. 

Learn all about the stages of creating a fragrance

The chain's stores offer a full portfolio of PR Group brands (Igel / Free / Active / extra Mix / JO), covering all key categories of household chemicals:
— laundry detergent
— dishwashing detergents
— kitchen and bathroom cleaning products
— floor and sanitary area cleaning products

This is an important step in the company's development strategy, as Epicenter is one of the largest trading platforms in Ukraine with a wide geography and a high level of consumer trust.

Expanding our presence makes PR Group's products even more accessible to the end consumer and strengthens the company's position in the FMCG segment.

The new product was created taking into account real-life scenarios and combines cleaning efficiency with comfort in use:

— does not leave any stickiness or streaks
— neutralizes up to 250 types of household odors
— provides a feeling of freshness after cleaning
— suitable for daily use

Fragrances:
Marine Breeze / Lilac Alley / Extra Citrus

The expansion of the category logically complements the already established ACTIVO range, which includes:
— washing gels (1.5 l / 3 l / 4.5 l / 5.8 l / 6 l — Color / Universal / White / Whites+Colors)
— conditioners (1 l / 3 l — Happy Day / Magic Blue / Summer Touch)
— washing powders (400 g / 2.7 kg / 5 kg / 10 kg)
— oxygen bleach (900 g)
— dishwashing detergent (0.5 l / 1 l — Coconut, Orange, Lemon, Aloe Vera, Lime-Apple, Apple)
— toilet cleaners (750 ml / 1 l — Ocean Fresh / Citrus Fresh / Extra White / Pine Fresh)

ACTIVE continues to move towards comprehensive home solutions - when all care processes are covered by one brand.

The event brought together over 2,000 participants:
leading Ukrainian retailers, manufacturers and marketers.

The focus is on practical cases, market analytics, modern promotion tools, and effective interaction between businesses.

For PR Group, participation was an opportunity to:
— present their own products, including the flagship brand IGEL
— strengthen communication with partners
— discuss new formats of cooperation

We would like to separately note the speech of Vadim Didoruk, Director of the Sales Department of PR Group.

His report on the topic
«"How the experience of the international market shapes new standards for Ukraine"»
became a strong expert message of the company and aroused interest among the event participants.

PR Group continues to actively develop and expand its presence in the market.

For the company, this is not just a social initiative, but a systematic approach to business responsibility.
We are convinced: investing in children is investing in the future of the country.

Supporting sports is:
— development of discipline and endurance
— forming a healthy lifestyle
— an opportunity for children to realize their potential

We are happy to be part of the journey of young athletes - from their first training to possible international achievements.

PR Group will continue to support initiatives that create a strong, healthy, and conscious society.

This is where all stages of testing and control take place:
— checking the effectiveness of formulas (cleaning, stain removal, odor neutralization)
— component safety testing
— product stability control at different temperatures and storage conditions
— evaluation of interaction with different types of surfaces and fabrics

We pay special attention to:
— hypoallergenic formulas
— no aggressive effect on the skin
— compliance with modern environmental standards

Before entering the market, each product undergoes multi-level testing to ensure a balance between effectiveness, safety, and comfort of use. The PR Group Laboratory is not just a technical unit.
This is where trust in the product is built.