{"id":451,"date":"2026-04-10T08:47:46","date_gmt":"2026-04-10T08:47:46","guid":{"rendered":"https:\/\/prgroup.ua\/?p=451"},"modified":"2026-05-27T09:08:59","modified_gmt":"2026-05-27T09:08:59","slug":"brend-igel-predstavlenyj-na-mizhnarodnij-vystavczi-jaw-messe-2","status":"publish","type":"post","link":"https:\/\/prgroup.ua\/en\/brend-igel-predstavlenyj-na-mizhnarodnij-vystavczi-jaw-messe-2\/","title":{"rendered":"ACTIVE expands its range: a new category \u2014 floor cleaning products"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The ACTIVE line continues to evolve \u2014 the brand introduces a new product category: <strong>floor cleaning products<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new product was created taking into account real-life scenarios and combines cleaning efficiency with comfort in use:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 does not leave any stickiness or streaks<br>\u2014 neutralizes up to 250 types of household odors<br>\u2014 provides a feeling of freshness after cleaning<br>\u2014 suitable for daily use<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fragrances:<br><strong>Marine Breeze \/ Lilac Alley \/ Extra Citrus<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The expansion of the category logically complements the already established ACTIVO range, which includes:<br>\u2014 washing gels (1.5 l \/ 3 l \/ 4.5 l \/ 5.8 l \/ 6 l \u2014 Color \/ Universal \/ White \/ Whites+Colors)<br>\u2014 conditioners (1 l \/ 3 l \u2014 Happy Day \/ Magic Blue \/ Summer Touch)<br>\u2014 washing powders (400 g \/ 2.7 kg \/ 5 kg \/ 10 kg)<br>\u2014 oxygen bleach (900 g)<br>\u2014 dishwashing detergent (0.5 l \/ 1 l \u2014 Coconut, Orange, Lemon, Aloe Vera, Lime-Apple, Apple)<br>\u2014 toilet cleaners (750 ml \/ 1 l \u2014 Ocean Fresh \/ Citrus Fresh \/ Extra White \/ Pine Fresh)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ACTIVE continues to move towards comprehensive home solutions - when all care processes are covered by one brand.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041b\u0456\u043d\u0456\u0439\u043a\u0430 ACTIVE \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0454 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0442\u0438\u0441\u044f \u2014 \u0431\u0440\u0435\u043d\u0434 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0454 \u043d\u043e\u0432\u0443 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432: \u0437\u0430\u0441\u043e\u0431\u0438 \u0434\u043b\u044f \u043c\u0438\u0442\u0442\u044f \u043f\u0456\u0434\u043b\u043e\u0433\u0438. \u041d\u043e\u0432\u0438\u043d\u043a\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0430 \u0437 \u0443\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u0431\u0443\u0442\u043e\u0432\u0438\u0445 \u0441\u0446\u0435\u043d\u0430\u0440\u0456\u0457\u0432 \u0456 \u043f\u043e\u0454\u0434\u043d\u0443\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043e\u0447\u0438\u0449\u0435\u043d\u043d\u044f \u0437 \u043a\u043e\u043c\u0444\u043e\u0440\u0442\u043e\u043c \u0443 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u0456: \u2014 \u043d\u0435 \u0437\u0430\u043b\u0438\u0448\u0430\u0454 \u043b\u0438\u043f\u043a\u043e\u0441\u0442\u0456 \u0442\u0430 \u0440\u043e\u0437\u0432\u043e\u0434\u0456\u0432\u2014 \u043d\u0435\u0439\u0442\u0440\u0430\u043b\u0456\u0437\u0443\u0454 \u0434\u043e 250 \u0442\u0438\u043f\u0456\u0432 \u043f\u043e\u0431\u0443\u0442\u043e\u0432\u0438\u0445 \u0437\u0430\u043f\u0430\u0445\u0456\u0432\u2014 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0454 \u0432\u0456\u0434\u0447\u0443\u0442\u0442\u044f \u0441\u0432\u0456\u0436\u043e\u0441\u0442\u0456 \u043f\u0456\u0441\u043b\u044f \u043f\u0440\u0438\u0431\u0438\u0440\u0430\u043d\u043d\u044f\u2014 \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043b\u044f \u0449\u043e\u0434\u0435\u043d\u043d\u043e\u0433\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0410\u0440\u043e\u043c\u0430\u0442\u0438:Marine Breeze \/ Lilac Alley [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novyny"],"acf":[],"_links":{"self":[{"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":0,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/posts\/451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/media\/1725"}],"wp:attachment":[{"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/categories?post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/tags?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}