{"id":455,"date":"2026-04-10T08:47:59","date_gmt":"2026-04-10T08:47:59","guid":{"rendered":"https:\/\/prgroup.ua\/?p=455"},"modified":"2026-05-27T09:13:16","modified_gmt":"2026-05-27T09:13:16","slug":"pr-group-rozshyryuye-prysutnist-u-merezhi-epiczentr-2","status":"publish","type":"post","link":"https:\/\/prgroup.ua\/en\/pr-group-rozshyryuye-prysutnist-u-merezhi-epiczentr-2\/","title":{"rendered":"Recently, the PR Group team visited the Givaudan innovation center in Paris, a world leader in the creation of fragrances and perfume compositions."},"content":{"rendered":"

It was a true experience of immersion in the future of the industry, where fragrances are born that shape global trends \u2014 from luxury perfumery to household chemicals.<\/p>\n\n\n\n

We have seen how the combination of science, creativity, and advanced technologies allows us to create unique new generation aromatic solutions.<\/p>\n\n\n\n

Understanding approaches to developing complex, sustainable, and emotionally appealing fragrances has become particularly valuable.<\/p>\n\n\n\n

The insights we gain open up new opportunities for us to create products that are not just effective, but also leave a strong impression.<\/p>\n\n\n\n

We are already seeing how this knowledge can enhance the quality and uniqueness of our formulations.<\/p>\n\n\n\n

This visit was further confirmation that innovation and attention to detail are the keys to success.<\/p>\n\n\n\n

PR Group is confidently moving forward, implementing the best global practices into its products \u2728
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


Multisensory aroma testing<\/strong><\/p>\n\n\n\n

We tried the latest approaches to testing Givaudan olfactory compositions, where the aroma is perceived comprehensively. <\/p>\n\n\n\n

Learn all about the stages of creating a fragrance<\/strong>
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u0426\u0435 \u0431\u0443\u0432 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u0456\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0437\u0430\u043d\u0443\u0440\u0435\u043d\u043d\u044f \u0443 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u0454 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457, \u0434\u0435 \u043d\u0430\u0440\u043e\u0434\u0436\u0443\u044e\u0442\u044c\u0441\u044f \u0430\u0440\u043e\u043c\u0430\u0442\u0438, \u0449\u043e \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u2014 \u0432\u0456\u0434 \u043b\u044e\u043a\u0441\u043e\u0432\u043e\u0457 \u043f\u0430\u0440\u0444\u0443\u043c\u0435\u0440\u0456\u0457 \u0434\u043e \u043f\u043e\u0431\u0443\u0442\u043e\u0432\u043e\u0457 \u0445\u0456\u043c\u0456\u0457. \u041c\u0438 \u043f\u043e\u0431\u0430\u0447\u0438\u043b\u0438, \u044f\u043a \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u0438, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u0442\u0430 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0456 \u0430\u0440\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u043a\u043e\u043b\u0456\u043d\u043d\u044f. \u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u0446\u0456\u043d\u043d\u0438\u043c \u0441\u0442\u0430\u043b\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0434\u043e \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u0445, \u0441\u0442\u0456\u0439\u043a\u0438\u0445 \u0442\u0430 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u043e \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0438\u0445 \u0430\u0440\u043e\u043c\u0430\u0442\u0456\u0432. \u041e\u0442\u0440\u0438\u043c\u0430\u043d\u0456 \u0456\u043d\u0441\u0430\u0439\u0442\u0438 \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u044e\u0442\u044c \u0434\u043b\u044f […]<\/p>\n","protected":false},"author":1,"featured_media":1729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novyny"],"acf":[],"_links":{"self":[{"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":0,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/media\/1729"}],"wp:attachment":[{"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgroup.ua\/en\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}